Thirteen years inside the engine room of ride-hailing, food delivery, and social commerce across Egypt and the Gulf. I own the metrics, the team, and the outcome. Founders hire me when the deck phase is over.
I built, fixed, and scaled operations inside some of the region's most demanding tech companies, with the targets on my shoulders. Not a deck. Not a workshop. Real systems running in real businesses.
For thirteen years, every morning started with a P&L and every evening ended with a postmortem. Marketplaces that don't sleep. Teams that hit targets or get replaced.
OpsBoost is the practice I built to bring that same operator energy to founders who need it. I move into your operation for a defined window, find what's actually broken, redesign the workflow, set the KPIs, structure the team, and stay in it until the new way of working runs without me.
The advice doesn't come from a global playbook translated to a regional context. It comes from having read consumer behaviour, talent supply, regulatory texture, and rider economics in this part of the world as a native operator, for over a decade.
If you want a steering committee, I'm the wrong call. If you want someone who treats your metrics like her own, you've found her.
Work with me →The honest starting point. Fast, written, actionable. You'll know exactly what's broken and what to fix first, before committing to a longer engagement.
The flagship. Where most engagements end up, because most operations need more than a diagnosis. They need a rebuild.
For founders standing up the ops function for the first time. Built from a blank page. Documented, structured, and ready for your first ops hire.
An operator embedded on a monthly basis. Continuous KPI monitoring, weekly read-outs, proactive interventions before issues compound. For businesses that need an outside operator who knows their business as well as an internal hire.
Build a team that executes without being chased. Accountability frameworks, goal alignment from IC to leadership, and process training that sticks.
I've sat in your seat. Owned the metrics, hired and fired the team, defended the plan to the board. The advice comes from doing the job before, in conditions identical to yours, not from a textbook.
No four-week discovery phase. Inside seven days you'll have a written diagnosis, a prioritised list, and the top five things to change immediately. Workshops are for teams that don't know what they're looking for.
Every engagement ships real instruments. SOPs the team actually uses, dashboards checked at standup, a structure that doesn't depend on a hero. Success is measured by what's still working six months later.
Consumer behaviour, talent supply, regulatory texture, rider economics. I read this region as a native operator. Local truth beats imported best practice. Every time.
Marketplace problems don't sit in one department. Every fix has to clear supply, operations, customer experience, and team performance simultaneously. I work the whole stack, not your favourite layer.
I'll tell you what's actually broken, including the parts that point at the leadership team. The kind of read that's hard to pay for once and impossible to get from an internal hire. The truth, on time, every time.
We walk through your operation, the biggest pressure points, and the outcome you actually need. If I'm not the right fit, I say so on the call. No sales pressure.
Inside your workflows, data, team structure, and customer journey. Real problems, not symptoms. Things leadership has lived with so long they've stopped seeing them.
We redesign processes, write SOPs, ship dashboards, and structure the team together. I don't hand over a document. I stay until the new way of working is the only way of working.
We measure what changed, train your team to own it, and either close out cleanly or move to a light retainer. Operations keep improving long after the engagement ends.
Riham brought an amazing spirit and mindset to every challenge. What stood out most was her ability to turn obstacles into opportunities, always approaching problems with creativity and resilience. She consistently showed a great level of ownership, never hesitating to take responsibility and push initiatives forward until they delivered results.
It's been a pleasure working under Riham's management. I can confidently say she is a consummate professional with a unique blend of creativity and strategic thinking. Her attention to detail and meticulous approach consistently produce outstanding results. Her strong leadership skills and positive attitude inspire those around her to excel.
Riham is very passionate, hard working, eager to learn, and a great manager. I've witnessed her evolve from agent to Manager through hard work and efficiency. She drives performance through people and KPIs to achieve OKRs, and passes her experience and knowledge to her team, evolving both people and business.
I had the pleasure of working under Riham's leadership for 5 years. She is a goal-oriented leader who not only sets ambitious targets but also has the remarkable ability to make things happen. Riham consistently managed complex projects with ease, ensuring every team member was aligned and every deadline was met with quality results.
The first call is 30 minutes, free, and useful even if we never work together. Book directly, no email back-and-forth, no waitlist form.