1. Practice
  2. Why Riham
  3. Engagements
  4. Method
  5. Contact
Open · Q3 2026
Cairo / Riyadh / Dubai
2 retainer slots remaining
Est. 2012 · 13 yrs in operations
Operations & Marketplace Consultancy

Operations
that compound.

Thirteen years inside the engine room of ride-hailing, food delivery, and social commerce across Egypt and the Gulf. I own the metrics, the team, and the outcome. Founders hire me when the deck phase is over.

Book a discovery call→ See engagements↓
Email rihamhendawi@gmail.com Direct +20 111 008 7236 LinkedIn /in/riham-hendawi ↗
01 / PracticeWho runs the show

An operator,
not an advisor.

I built, fixed, and scaled operations inside some of the region's most demanding tech companies. From the inside, with the targets on my shoulders. Not a deck. Not a workshop. Real systems running in real businesses.

For thirteen years I've sat in operations seats where the day starts with a P&L and ends with a postmortem. Marketplaces that don't sleep. Teams that hit targets or get replaced.

OpsBoost is the practice I built to give that same operator energy to founders and operators who need it. The work is direct: I move into your operation for a defined window, find what's actually broken, redesign the workflow, set the KPIs, structure the team, and stay in it until the new way of working runs without me.

If you want a slide deck and a steering committee, I'm the wrong call. If you want someone who treats your metrics like her own, you've found her.

R.H.
Riham HendawiFounder · Lean Six Sigma Practitioner
13+
Years of leadership
Inside high-growth tech ops, from start-up scrappy to multi-market scale.
2012 → 26
3
Verticals scaled
Ride-hailing, food delivery, and social commerce, end to end.
EG · GCC
6σ
Lean Six Sigma
Method in the toolbox, not the marketing. Used where it earns its keep.
Practitioner
2
Retainer slots open
Roster is kept deliberately small. Engagements are sequenced, not stacked.
Q3 2026
02 / Why RihamThe unfair advantages

Six reasons
this actually works.

The market is full of advisors and frameworks. The difference is the kind of judgement that only comes from owning the number for a few years before trying to teach it.

01
Operator on the inside
I've sat in your seat. Owned the metrics, hired and fired the team, defended the plan to the board. The advice doesn't come from a textbook. It comes from doing the job before, in conditions identical to yours.
02
Week one delivers a verdict
No four-week discovery phase. Inside seven days you'll have a written diagnosis, a prioritised list of what to fix, and the top five things to change immediately. Workshops are for teams that don't know what they're looking for.
03
Built to outlive the engagement
Every engagement ships real instruments. SOPs the team actually uses. Dashboards checked at standup. A team structure that doesn't depend on a hero. I measure success by what's still working six months after I leave.
04
Egypt and the Gulf, from the inside
Consumer behaviour, talent supply, regulatory texture, rider economics. I read this region as a native operator, not through a translated global playbook. Local truth beats imported best practice.
05
Supply, ops, CX, team as one system
Marketplace problems don't sit in one department. Every fix has to clear supply, operations, customer experience, and team performance at the same time. I work the whole stack, not your favourite layer.
06
Told straight, always
I'll tell you what's actually broken, including the parts that point at the leadership team. You'll get the kind of read that's hard to pay for once and impossible to get from an internal hire. The truth, on time, every time.
03 / EngagementsFive ways to work together

Five engagements.
Pick the one that matches the moment.

Each one is scoped, time-boxed, and built around a defined outcome. If you're between two, the discovery call decides.

01
Operations Audit
1–2 weeksGateway · Diagnostic
+
The honest starting point. Fast, written, actionable.
  • Inside read on current workflows and process design
  • Inefficiency and bottleneck mapping with cost estimates
  • Team structure and performance review against role intent
  • Customer journey and service-flow walkthrough
Start with an audit→
Deliverables
  • Written audit report with severity scoring
  • Prioritised action plan, sequenced by impact
  • Quick-win shortlist · top five fixes to ship this month
  • Verbal walkthrough with founder and ops lead
02
Operations Optimisation
4–8 weeksFlagship · Transformation
+
The flagship. Where most engagements end up because most engagements should.
  • End-to-end workflow and process redesign
  • Team coordination and internal comms rebuild
  • Response-time and service-delivery optimisation
  • Inefficiency removal at every layer of the operation
  • Product enhancement recommendations to ops leadership
  • Automation rollout to remove manual load
Let's optimise→
Deliverables
  • Standard operating procedures, written for use
  • Optimised workflows ready to ship
  • Full process redesign documentation
  • KPI framework and live performance dashboards
  • Recommended team structure and reporting lines
03
End-to-end Setup
2–4 monthsGreenfield · Build
+
For founders standing up the ops function for the first time.
  • The operations function built from a blank page
  • Team structure and twelve-month hiring plan
  • Tooling and systems selected, scoped, and installed
  • KPIs, reporting cadence, and review rituals defined
Build from scratch→
Deliverables
  • An end-to-end operations system, documented
  • Clear structure, processes, and ownership matrix
  • Scalable operational foundation built for the next stage
  • Handover to the first ops hire or internal lead
04
Ongoing Support
1 month +Retainer · Embedded
+
An operator on call. Two retainer slots open this quarter.
  • Continuous KPI monitoring with weekly written read-outs
  • Proactive interventions before issues compound
  • Weekly or bi-weekly review with founder or ops lead
  • Operational firefighting handled, then systematised
Start a retainer→
Deliverables
  • Consistent, measurable performance improvement
  • Faster issue identification and resolution
  • Stable, efficient, resilient operations function
  • An outside operator who knows your business
05
Training & Workshops
BespokeTeam · Enablement
+
Build a team that executes without being chased.
  • Team training on processes, systems, and tooling
  • Execution-quality and accountability frameworks
  • Goal alignment from individual contributor to leadership
Book a workshop→
Deliverables
  • Skilled, aligned, motivated team
  • Consistent execution frameworks across functions
  • An accountability culture leadership doesn't have to enforce
04 / MethodFrom first call to last fix

Four steps.
Most clients move from call to embedded change in a fortnight.

The process is transparent, time-boxed, and respects your calendar. No discovery limbo.

01
Discovery · 30 min
Free diagnostic call
We walk through your operation, the biggest pressure points, and the outcome you actually need. If I'm not the right fit, I say so on the call.
02
Deep dive · Week 1
Diagnose what's actually broken
Inside your workflows, data, team structure, and customer journey. Real problems, not symptoms. Things leadership has lived with so long they've stopped seeing them.
03
Build · Weeks 2–8
Co-build & embed
We redesign processes, write SOPs, ship dashboards, and structure the team together. I don't hand over a document. I stay until the new way of working is the only way of working.
04
Sustain · Month 3 →
Hand off without backslide
We measure what changed, train your team to own it, and either close out cleanly or move to a light retainer. Operations keep improving long after the engagement ends.
05 / ContactLet's start

Ready to fix the
part that scales?

Whether you're a founder finding your footing or a scaling business that's hit a ceiling, the first call is thirty minutes, free, and useful even if we never work together. I'll tell you the truth either way.

Book a discovery call→
Email
rihamhendawi@gmail.com
↗
Direct
+20 111 008 7236
↗
WhatsApp
Message directly
↗
LinkedIn
/in/riham-hendawi
↗